New arrivals

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HUMMEL SPORT AND FASHION WEAR - SINCE 1923

Established in 1923, hummel® has a long history of creating sportswear, an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Both defining and defined by the Danish design tradition, hummel® works with clean lines, but also with mad love for the edgy look and strong colour combinations; a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist. 

 

HUMMEL SPORTSWEAR FOR MEN, WOMEN, BOYS AND GIRLS

Several times a year, a new collection is launched with new exciting styles which means you can easily mix and match styles from the different hummel® collections: sport, lifestyle, fashion and footwear. You can view and buy most of these items online here at hummel.ge. Whether it’s for leisurewear or workout, this brilliant range of hummel® branded sportswear for men and women has something for everyone.

 

HUMMEL SHOES AND TRAINERS

Since 2006, we have also been engaged in fashion trainers, thrilling sneaker freaks all over the world, and today, hummel® shoes stand as a strong alternative to the convention with a passion for fun and catchy designs and vibrant colours. The collections also reflect our significant sports heritage drawing on classic sports styles from the brand’s own archives and on the last decades’ street fashion resulting in a distinct and trendy retro look.